Agricultural Communications (AGC) courses
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AGC 183 Introduction to Agricultural Communications
Prerequisite: ENG 110.Students will gain a basic understanding of the agricultural communications field, specifically in relation to issues in agriculture. Students will gain a broad understanding of agricultural communications, including a basic understanding of available communication mediums such as print media, audio, video and social media.
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AGC 293 News Writing in Agriculture
Prerequisite: ENG 110 or AGC 183.Through the publication of the 'Ag Review', students will develop a basic understanding of news writing and Associated Press Style, specifically in the context of agricultural topics. The 'Ag Review' is a tradition in the School of Agriculture, and allows students to gain experience in journalistic writing, editing and publishing of the news magazine.
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AGC 303 Event Communications for Agricultural Organizations
Prerequisite: ENG 110 and AGR 320 (or Writing II equivalent).Students will understand how to organize and run a successful press room for an agricultural organization's event. The class is centered around the Missouri FFA Convention press room at Missouri FFA Convention. Students learn the skills needed to perform in the press room during the lecture portion and spend the week of convention applying their skills to help run the press room.
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AGC 313 Feature Writing for Agricultural Publications
Prerequisite: ENG 110 and AGR 320 (or Writing II equivalent).Students will learn how to effectively use the feature writing style, specifically in relation to agriculture publications and topics. Students will understand the different types of feature stories, how to identify story ideas, interview sources and write stories they could potentially publish in an agriculture, food or natural resources related publication which differs from other publications due to the complexities of the industry.
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AGC 323 Media in Agriculture
Prerequisite: AGC 183 or AGR 320 (or writing II equivalent).Students will understand how to integrate multiple media platforms to share a targeted message, with specific focus on social media, radio and video. Agricultural organizations utilize social media and other multimedia platforms to relay information to their consumers. Agricultural communications professionals have had to adapt to the shift of media trends, which include the up rise of technology. Students will apply the skills learned in this course to better reach target audiences within the agricultural industry using multimedia platforms.
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AGC 333 Layout and Design for Agricultural Publications
Students will learn the fundamentals of Adobe Creative Cloud software, especially InDesign and Illustrator, while grasping basic graphic design principles in the context of agriculture. Specifically, students can apply class content to agricultural entities in their lives. Examples could include creating a graphic design portfolio for a family farm including a logo, brochure, business cards, etc.
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AGC 343 Agricultural Photography
Students will have an understanding of manual camera settings, photo composition and basic photo editing skills in Photoshop. Ideal for students who will have basic photography requirements in their job. Examples of relevant careers include event photography, livestock photography, communications specialist, etc.
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AGC 373 Online Communication for Agricultural Organizations
This course explores online media and communication for agricultural organizations including Web design principles, basic Web coding, and social media skills.
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AGC 393 Public Relations in Agriculture
Prerequisite: ENG 110 and AGR 320 (or Writing II equivalent).Students will learn the role public relations plays in agriculture through study of the history, theory and modern application of public relations. After initial study, students will apply their knowledge to create a public relations plan for an agricultural organization.
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AGC 493 Capstone in Agricultural Communications
Prerequisite: AGC 313 and AGC 333.Students will understand the process of developing and publishing a feature magazine including both writing and design of the magazine. For the writing portion, students will be responsible for story idea development, interviews, executing writing and editing. The design portion will include photography and content layout. Another component of the course will be selling advertisements to help offset printing costs. Advertisements are sold to community businesses by students, who potentially could also work with the business to create the advertisement itself. May be taught concurrently with AGC 693. Cannot receive credit for both AGC 493 and AGC 693.
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AGC 499 College of Agriculture Communications Internship
Internship course within the College of Agriculture to manage and produce digital media content. Students will apply knowledge attained in previous coursework to assist in planning and executing a communications plan and its components.
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AGC 693 Capstone in Agricultural Communications
Prerequisite: AGC 313 and AGC 333.Students will understand the process of developing and publishing a feature magazine including both writing and design of the magazine. For the writing portion, students will be responsible for story idea development, interviews, executing writing and editing. The design portion will include photography and content layout. Another component of the course will be selling advertisements to help offset printing costs. Advertisements are sold to community businesses by students, who potentially could also work with the business to create the advertisement itself. Graduate students will be required to serve on the editorial team, write extra content and reach accelerated advertising goals. May be taught concurrently with AGC 493. Cannot receive credit for both AGC 493 and AGC 693.