Agricultural Communications Courses

Listed below are brief descriptions of the agricultural communications courses offered by the William H. Darr College of Agriculture. Please note that graduate courses are numbered 600 and above.

Agricultural Communications (AGC) courses

  • AGC 183 Introduction to Agricultural Communications

    Prerequisite: ENG 110.

    Students will gain a basic understanding of the agricultural communications field, specifically in relation to issues in agriculture. Students will gain a broad understanding of agricultural communications, including a basic understanding of available communication mediums such as print media, audio, video and social media.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • AGC 293 News Writing in Agriculture

    Prerequisite: ENG 110 or AGC 183.

    Through the publication of the 'Ag Review', students will develop a basic understanding of news writing and Associated Press Style, specifically in the context of agricultural topics. The 'Ag Review' is a tradition in the School of Agriculture, and allows students to gain experience in journalistic writing, editing and publishing of the news magazine.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • AGC 303 Event Communications for Agricultural Organizations

    Prerequisite: ENG 110 and AGR 320 (or Writing II equivalent).

    Students will understand how to organize and run a successful press room for an agricultural organization's event. The class is centered around the Missouri FFA Convention press room at Missouri FFA Convention. Students learn the skills needed to perform in the press room during the lecture portion and spend the week of convention applying their skills to help run the press room.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    322Spring
  • AGC 313 Feature Writing for Agricultural Publications

    Prerequisite: ENG 110 and AGR 320 (or Writing II equivalent).

    Students will learn how to effectively use the feature writing style, specifically in relation to agriculture publications and topics. Students will understand the different types of feature stories, how to identify story ideas, interview sources and write stories they could potentially publish in an agriculture, food or natural resources related publication which differs from other publications due to the complexities of the industry.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • AGC 323 Media in Agriculture

    Prerequisite: AGC 183 or AGR 320 (or writing II equivalent).

    Students will understand how to integrate multiple media platforms to share a targeted message, with specific focus on social media, radio and video. Agricultural organizations utilize social media and other multimedia platforms to relay information to their consumers. Agricultural communications professionals have had to adapt to the shift of media trends, which include the up rise of technology. Students will apply the skills learned in this course to better reach target audiences within the agricultural industry using multimedia platforms.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • AGC 333 Layout and Design for Agricultural Publications

    Students will learn the fundamentals of Adobe Creative Cloud software, especially InDesign and Illustrator, while grasping basic graphic design principles in the context of agriculture. Specifically, students can apply class content to agricultural entities in their lives. Examples could include creating a graphic design portfolio for a family farm including a logo, brochure, business cards, etc.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • AGC 343 Agricultural Photography

    Students will have an understanding of manual camera settings, photo composition and basic photo editing skills in Photoshop. Ideal for students who will have basic photography requirements in their job. Examples of relevant careers include event photography, livestock photography, communications specialist, etc.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    322Spring
  • AGC 373 Online Communication for Agricultural Organizations

    This course explores online media and communication for agricultural organizations including Web design principles, basic Web coding, and social media skills.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • AGC 393 Public Relations in Agriculture

    Prerequisite: ENG 110 and AGR 320 (or Writing II equivalent).

    Students will learn the role public relations plays in agriculture through study of the history, theory and modern application of public relations. After initial study, students will apply their knowledge to create a public relations plan for an agricultural organization.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • AGC 493 Capstone in Agricultural Communications

    Prerequisite: AGC 313 and AGC 333.

    Students will understand the process of developing and publishing a feature magazine including both writing and design of the magazine. For the writing portion, students will be responsible for story idea development, interviews, executing writing and editing. The design portion will include photography and content layout. Another component of the course will be selling advertisements to help offset printing costs. Advertisements are sold to community businesses by students, who potentially could also work with the business to create the advertisement itself. May be taught concurrently with AGC 693. Cannot receive credit for both AGC 493 and AGC 693.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • AGC 499 College of Agriculture Communications Internship

    Internship course within the College of Agriculture to manage and produce digital media content. Students will apply knowledge attained in previous coursework to assist in planning and executing a communications plan and its components.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    101Spring
  • AGC 693 Capstone in Agricultural Communications

    Prerequisite: AGC 313 and AGC 333.

    Students will understand the process of developing and publishing a feature magazine including both writing and design of the magazine. For the writing portion, students will be responsible for story idea development, interviews, executing writing and editing. The design portion will include photography and content layout. Another component of the course will be selling advertisements to help offset printing costs. Advertisements are sold to community businesses by students, who potentially could also work with the business to create the advertisement itself. Graduate students will be required to serve on the editorial team, write extra content and reach accelerated advertising goals. May be taught concurrently with AGC 493. Cannot receive credit for both AGC 493 and AGC 693.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring